The idea is to take the principles that helped Mr. Hughes organize a network of volunteers into a successful political force and apply them to a much broader universe of causes and issues. “The more connected that individual is to an issue they care about, the higher probability there is they will stay involved over a longer period of time,” Mr. Hughes said.

What's exciting to me about Jumo is that it allows people to easily share their enthusiam for our issue with their social network. To follow us you have to sign up at jumo.com.